One Year On: 10 London 2012 Marketing and Sponsorship Legacies
1. It’s understandable that so many brands have held off from investing in Legacy-related marketing. Before and after the Games, the Economic Legacy, the Stadium Legacy and the Sporting Legacy all...
View ArticleAt 1000 Days To Go to Rio 2016, How Does Rio’s Sponsorship Programme Compare...
With 1,000 days to go to Rio 2016 just gone, it’s interesting to compare the status of Rio’s domestic sponsorship programme with London 2012′s at the same point back in 2009. What our research shows...
View ArticleSynergy Loves – The Brazuca
Just don’t mention the Jabulani… This was the unspoken truth evident at the spectacular unveiling of the adidas Brazuca, the official match ball of the 2014 World Cup last week. The launch took place...
View ArticleThe Sochi 2014 Marketing Olympics, Part 2: Brand Activation Highlights
Having written yesterday about the LBGT controversy and the latest developments in IOC sponsorship, today I’m turning to the key brand activation strategies and stories around the Sochi Games. Play...
View ArticleSynergy’s 2014 Marketing World Cup Infographic
With the greatest football show on earth now having kicked off in Brazil, we’ve delved into the past, present and future of the FIFA World Cup off the field to bring you Synergy’s 2014 Marketing World...
View ArticleSynergy In Brazil: Inside Nike ‘Casa Fenomenal’ in Rio
Synergy is on the ground in Brazil during the World Cup, in the shape of our pop-up PR and social media shop in Rio. In the latest in a series of blogs, Synergy’s Reema Babakhan takes us inside Nike’s...
View ArticleFive Real Time Marketing Lessons From #Suarez
So, the World Cup has just had what you might call its first Oreo moment, in the shape of Luis Suarez’s alleged bite mark on Giorgio Chiellini, the subsequent social media explosion (there were two...
View ArticleBrazil 2014 – Synergy’s Sponsorship & Marketing First XI
Germany’s victory against Argentina on Sunday evening signaled the end of what many are referring to as the greatest World Cup in living memory. The attacking football on show led to matches of the...
View Article‘The quality of World Cup sponsorship activation was very high’
In a wide ranging interview with Sporto magazine, Synergy CEO Tim Crow picks his favourite 2014 FIFA World Cup sponsorship activations, reveals his views on the key ingredients of successful content...
View ArticleSynergy Loves…The Changing Face of Women’s Sport
Here are a few arresting stats for you from Sport England: - In the UK, 1.75m fewer women than men regularly play sport - Commercial investment in women’s sport is 0.4% of the total investment in sport...
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